7th shortlisted entrepreneur - Myles McCorry, Bike Pure

Myles McCorry - having raced bicycles for 25 years and fed up with the sport’s doping scandals, Myles McCorry set up BikePure with ex professional Andy Layhe to tackle the endemic use of drugs in cycling. BikePure tackles the root causes of doping and utilizes the organisation's eclectic membership, to propose improvements to the testing procedures and restore trust to the sport.

What started two years ago in a spare bedroom in Omeath, Co. Louth has grown to an organisation with the backing of over 40,000 members in 89 countries. BikePure has 44 volunteer ambassadors coordinating the members around the world and over 600 professional cyclists and triathletes use the BikePure brand to tell the world they ride clean. The organisation earns income from branded clothing and cycling equipment, with any additional funds reinvested back into developing the social mission. In just over two years, BikePure has become a worldwide brand, associated with anti-doping and athlete protection.

Myles says, “We aim to extend the BikePure model to tackle endemic drug in five other key sports which are plagued by endemic drug use. PlayPure aims to stand as a beacon of sportsmanship and restore honor and respect to sportsmen and women, globally.”
www.BikePure.org