At Islandbridge we believe that success in business always comes down to the ability to influence choice. More and more, people are choosing on the basis of brand. We work with clients across all sectors to build brands that help make them the natural choice of their customers.
Like the Award judges, we think Garrett and Paul have developed a remarkable resource for language students everywhere and we're really looking forward to working closely with them in 2010 to help them find a place to stand so that they can move the world.
In practical terms, that means we'll position and profile the brand in a way that makes sense to their customers, then outline what they need to do and say in order to win them over and keep them coming back for more.
www.islandbridge.com
Wednesday, February 24, 2010
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